Posts in Marketing How-To's
Mission-Driven Marketing Supports Your Self-Care & Promotes Sustainability

It’s not just a sexy word, Mission-Driven Marketing comes at a time when the demand to be creative, consistent, and constantly “ON” with social media is leading so many entrepreneurs to BURNOUT!

From firsthand personal experience, the need to keep-up is draining. Especially with children and not working full-time. I often get critical on myself for being behind or not “doing enough” as my brain constnatly is asking me:

  • How can you become so much more sustainable as a business owner?

  • How can you avoid burnout?

  • How can you make your business profitable, and make those profits last?

Mission-driven marketing is what helps create more abundance for you and your business will last so much longer being aligned with your values, and your customers, and responding to your ultimate calling (walking the walk as you live out your mission!).

I believe your business is no mistake, it is absolutely nothing small, and the more you believe in it, the more you will do the WORK in it! This is how you will reach your goals!

But, if your marketing isn’t aligned, and it certainly isn’t based on your business’s highest values, you can’t call in your community to support you. Do you feel like your story isn’t coming out clearly enough?

I encourage you to consider a marketing plan, and work with me to help you build it. These sessions are incredibly valuable and ready for you to stop wasting another moment, or another post that doesn’t align or doesn’t translate to sales!

If you are interested in taking this approach for yourself, for the sake of your FAMILY, friends, or the foks you are caretaking, I challenge you to put yourself first and lead with your mission! Here’s how… STRATEGY SESSION

You are 70% more effective when you have accountability partners!

When do you feel most unproductive? Add an accountability partner and watch your productivity get set on fire!

Just like in your marketing- when you don’t feel like posting, sharing, engaging, or doing anything at all in this department, you need to be held accountable!

This is why each week, I have a group of solopreneurs who meet regularly to hold each other accountable on their marketing tasks.

The truth is- accountability can’t be delegated, and there are parts of your marketing that someone else just can’t do whether you can afford to outsource or not. Let’s talk about this!

We meet each Thursday at 1 pm at MKTG Group. Will you be joining us next week and “clean the kitchen” as it relates to your business and the lack of marketing efforts you need to put forth?

Now enrolling - message me to set up your intro call!

Let's talk Brand Photography & Marketing Strategy

Did you know that I started a marketing business with a camera in hand? 

Since the 5th grade, I was capturing photos & telling my own personal narrative through a film camera. Today, the process of making real world experience into photographs has helped hundreds of business owners MULTIPLY their return on brand photography services when used with a marketing strategy. 

 

Copywriting & SEO Expert, Alison Ver Halen hosted me for a discussion on brand photography coupled with great organic marketing content writing can elevate your goals and return beyond your wildest dreams. 

 

Well, something like that. Take a listen on our chat and how having strong brand photos that align with yourself, your vision, and your audience can bring your written words to the eyeballs of your dream clients more effectively. 

watch LIVE for more

 

Over the past 18 months, have you updated your brand photography assets?

 

If not, I'd love to chat with you for some ideas on how to get started.

  I can send you a few detailed ideas on what types of ways you can start creating better content marketing posts with stronger, more aligned brand assets as your photographer & marketing strategist! 

How Getting Dress Impacts Your Business Profitability

Do you feel like some of the day gets away from you with to-do’s  and routine tasks that could easily be avoided or done in advance? 


Being profitable in your business is all about maximizing your efforts, making as much money as you can with as little time, effort, energy, and resources utilized. 


One of the best ways that I do this is to be on top of my calendar and cut out the daily task of preparing my outfits. 


This means, no last-minute changes and coordinating appointments. No appointments that get blown off or me sitting on the zoom call because we haven’t confirmed. 


This also means that every morning, I have clarity on what is coming up, so I can ease into the day. 


I shared a video yesterday on my Instagram page about how I spend just a few minutes on a Sunday evening to pick out my outfits. 


This is all about making decisions for the next 5 days ahead of time. I spend about 10 minutes incorporating the weather forecast, glancing my calendar for meetings and appointments, and having already picked out the days when I have a work-day with cozy and comfortable clothing.


You can do this with your food prep, your exercise prep (by laying out your workout clothes), or with your daily journal prompts. 


This whole experience leaves me feeling prepared more than anything else I can imagine. I have an awareness of what’s coming up, as well as intentionally setting my outfits for the way I want to show up each day, making a visual representation of what I want the day to be. 


Most importantly, this helps me to eliminated wasted energy, franzy, or time in the mornings as my outfits are already picked out, prepared, and ready to go. 


With this level of preparedness, I also can glance my calendar to see what appointments or events I have, so I am always thinking ahead on what I need to get ready for. Or, I can see what’s double-booked, what I can move around, and how I can save even more time with big gaps between meetings or having all of my work-time/ meeting times on just one day. 


What do you think about this idea? Can you cut out any distracting tasks like planning what to EAT, WEAR, or taking your schedule day-by-day instead of week-by-week? 


We will dive even deeper into your schedule, what actually happens in your business, and what to cut-out during this upcoming CEO Days happening May 3rd, 2023!